"She built an incredible brand on its own," designer Zac Posen told E! News at the 2018 Tony Awards, which took place five days after her death. "But I hope the legacy

"She built an incredible brand on its own," designer Zac Posen told E! News at the 2018 Tony Awards, which took place five days after her death. "But I hope the legacy goes beyond that, and that people who need help reach out to get help."

Those closest to Spade knew she had struggled with depression, but the public face she put on for the world usually conveyed the utmost confidence. In 2019, current Kate Spade creative director Nicola Glass encapsulated the brand's goal as "optimistic femininity."

"The brand celebrates that it's great to be a woman, and they encourage women to be the best versions of themselves," she told Shop Bazaar.

Five words to describe the Kate Spade New York Woman: "Optimistic, feminine, confident, welcoming, and joyful," Glass said.